Betts Insurance Company (BIC) was officially launched on 18 September 2026 at the Lagoonda Entertainment Complex in Aberdeen, Freetown. The event highlighted the firm’s focus on technology and strong governance. Key attendees included the Minister of Trade and Industry, along with executives from banking and insurance sectors.
Mr Claudius Bert-Williams, Chairman of the Board, praised BIC’s independence along with their commitment to effective governance. “Governance is fundamental,” he noted, reinforcing the company’s dedication to merit and sound processes.
BIC plans to offer a variety of simple-to-purchase insurance products, including personal, home, and auto insurance, as well as business policies and personal accident coverage. Following payment, policies will be issued immediately, allowing customers to submit claims with photos, track the process, and receive payouts directly to their TBI wallets. The company also aims to insure imported goods, believing that these should be covered locally.
To facilitate timely purchases and claim settlements, BIC has introduced multiple payment options, including Orange Money, Africell Money, and bank transfers, with claims being paid directly into customers’ wallets.
Chief Executive Officer Mr Alfred Akibo Betts expressed the company’s ambition to make a meaningful impact in Sierra Leone and abroad. He emphasised the importance of technology in modern business and the vital role of the private sector in growth. “People could get insurance in three minutes,” he said, highlighting the focus on speed and convenience, and assured customers that decisions would be based on merit, not personal connections.
Mr Arthur Yaskey, Commissioner of Sierra Leone Insurance Company (SLICO), commended the introduction of BIC as a sign of innovation within the sector. He reaffirmed SLICO’s commitment to ethical practices and industry oversight, stressing that insurance is crucial for financial security and national economic stability. Mr Yaskey encouraged collaboration in the industry to enhance its contribution to national development and wished BIC well.
The launch event featured a video titled “In Conversation with the CEO: The Betts Group Journey,” musical performances, a presentation called “Our People, Our Journey,” and a networking reception. Mrs Binta Akibo Betts served as Master of Ceremonies, while Ms Fatmata Binta Bah of BIC delivered the vote of thanks.
