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From Rebranding to Detriment? – Cocorioko

From Rebranding to Scarring? By Oumar Farouk Sesay During the 2018 election campaign, the Sierra Leone People’s Party (SLPP) embraced the slogans “New Direction” and “Rebranding.” These phrases aimed to restore a nation’s image tarnished by mismanagement, corruption, and declining public trust. The SLPP promised to change Sierra Leone’s trajectory…

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