Josien Mercantile Ltd has officially ended its role as the Nigerian distributor for the Rémy Cointreau portfolio, following a notice given to the company on 30 July 2026.
This decision was made after a thorough review of both the Nigerian and global spirits markets by Josien’s Board of Directors. They observed a persistent decline in consumer demand for cognac, both in Nigeria and worldwide. As a result, Josien plans to channel its investments into spirits categories where consumer interest is on the rise.
The leadership team said, “This was a considered decision, not one we took lightly. A strong distribution business must follow consumer demand and focus investments where it can create the most value for our customers, trade partners, and shareholders. We are grateful to the Rémy Cointreau team for their professionalism and partnership, and we wish the brands continued success in Nigeria.”
Founded in 1977, Josien has dedicated nearly five decades to establishing routes to market for international brands in Nigeria and across West Africa. The company ventured into wines and spirits in 1983, representing many of the world’s leading brands. Its long-term commitment to the African market remains unchanged.
Josien is fully committed to supporting its customers and trade partners during this transition. The company will ensure assistance with existing orders and remaining stock while continuing to invest in the market it has served since 1977. New brand partnerships are set to be announced in the coming months.
